Edinburgh Napier University – The Business School [AACSB] - Professor für Marketing - Department Head Marketing - Head of Research
2016-2020
Aston Business School [AMBA, AACSB and EQUIS] - Professor für Marketing
2013-2016
Newcastle University Business School [AMBA, AACSB and EQUIS] - Professor für Marketing und Director of Impact
2011-2013
Technische Universität Braunschweig - Akademischer Rat am Lehrstuhl für Dienstleistungsmanagement am Institut für Automobilwirtschaft und Industrielle Produktion, Prof. Dr. David Woisetschläger
2008-2011
Technische Universität Dortmund - Post‐Doktorand an der Juniorprofessur für Dienstleistungsmanagement, Prof. Dr. David Woisetschläger
2005-2008
Westfälische Wilhelms‐Universität Münster (WWU) [AACSB] - Promotionsstudium am Lehrstuhl für Distribution und Handel, Marketing Center Münster, Prof. Dr. Dieter Ahlert Dissertationstitel: „Beziehungsqualität in Dienstleistungsnetzwerken“
1999-2005
Westfälische Wilhelms‐Universität Münster (WWU) [AACSB] - Studium der Betriebswirtschaftslehre, Schwerpunkte: Produktion und Logistik, Internationales Management und Marketing
1997-1999
Westdeutsche Landesbank AG, Düsseldorf - Ausbildung zum Bankkaufmann
Beiträge in referierten wissenschaftlichen Zeitschriften
Backhaus, C./Heußler, T./Croce, V. (2023). Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants. Journal of Travel Research, 62(2), S. 432-447.
Dreisbach, J./Woisetschläger, D. M. /Backhaus, C./Cornwell, T. B. (2021). The Role of Fan Benefits in Shaping Responses to Sponsorship Activation. Journal of Business Research, 124(1), S. 780-789.
Seegebarth, B./Backhaus, C./Woisetschläger, D. (2019): The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies: A Scenario-Based Investigation in the Context of Nanotechnology. Psychology & Marketing,36(9), S. 844-862.
Dizdarevic, A./Evanschitzky, H./Backhaus, C. (2018): Elevating Shopping Experiences through Digital Technologies: The Case of Retail Agglomerations, in: Marketing Review St. Gallen, 2018-6, S. 34-41.
Woisetschläger, D./Backhaus, C./Cornwell, B. (2017): Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions, Journal of Marketing, 81(5), S. 121-141.
Hubert, M./Blut, M./Brock, C./Backhaus, C./Eberhardt, T. (2017): Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context, Psychology & Marketing, 34(2), S. 175-194.
Böhm, E./Backhaus, C./Eggert, A./Cummins, T. (2016): Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective, Journal of Strategic Contracting and Negotiation (JSCAN), 2(1-2), S. 128-149.
Ommen, N./Blut, M./Backhaus, C./Woisetschläger, D. M. (2016): Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success, Journal of Business Research, 69(7), S. 2409-2416.
Blut M./Evanschitzky, H./Backhaus, C./Rudd, J./Marck M. (2016): Securing Business-to-Business Relation-ships: The Impact of Switching Costs. Industrial Marketing Management, 52(1), S. 82-90.
Woisetschläger, D./Hanning, D./Backhaus, C. (2016): Why Frontline Employees Engage As Idea Collectors – An Assessment of Underlying Motives and Critical Success Factors. Industrial Marketing Management, 52(1), S. 109-116.
Evanschitzky, H./Caemmerer, B./Backhaus, C. (2016): The Franchise Dilemma: Entrepreneurial Orientation, Relational Contracting, and Opportunism in Hybrid Governance, Journal of Small Business Management, 54(1), S. 279-298.
Woisetschläger, David M./Haselhoff, V. M./Backhaus, C. (2014): Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans, European Journal of Marketing, 48 (7/8), S. 1487 - 1510.
Albrecht, C.-M./Backhaus, C./Gurzki, H./Woisetschläger, D. (2013): Drivers of Brand Extension Success: What Really Matters for Luxury Brands, Psychology & Marketing, 30(8), S. 647-659.
Albrecht, C.-M./Backhaus, C./Gurzki, H./Woisetschläger, D. (2013): Value creation for luxury brands through brand extensions: An investigation of forward and reciprocal effects. Marketing ZFP – Journal of Research and Management, 35, S. 91–103.
Woisetschläger, D./Dreisbach, J./Schnöring, M./Backhaus, C. (2013): Einstellungstransfer durch Sponsoring: – Wie Unternehmen von der Stärke von Vereinsmarken profitieren können, in: Marketing Review St. Gallen, 28(1), S. 46-57.
Evanschitzky, H./Ramaseshan, B./Woisetschläger, D./Richelsen, V./Blut, M./ Backhaus, C. (2012): Consequences of Customer Loyalty to the Loyalty Program and to the Company, in: Journal of the Academy of Marketing Science, 40, S. 625-638.
Blut, M./Backhaus, C./Heussler, T./Woisetschläger, D./Evanschitzky, H./Ahlert, D. (2011): What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships, in: Journal of Retailing, 87(3), S. 306-319.
Woisetschläger, D./Backhaus, C./Michaelis, M. (2011): Warum Aktionäre die besseren Kunden sind, in: Marketing Review St. Gallen, 3/2011, S. 33-38.
Woisetschläger, D./Evanschitzky, H./Backhaus, C. (2011): Zur Wirkung von Neukunden-Promotions auf Bestandskunden: Eine empirische Analyse in der Mobilfunkbranche, in: Zeitschrift für Betriebswirtschaft, 81(2), S. 183-204.
Woisetschläger, D./Backhaus, C. (2010): CSR-Engagements – was davon beim Kunden ankommt, in: Marketing Review St. Gallen, 5/2010, S. 42-47.
Ommen, N. O./Heußler, T./Backhaus, C./Michaelis, M./Ahlert, D. (2010): The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel”, in: Journal of Global Fashion Marketing, 1(2).
Woisetschläger, D./Backhaus, C./Evanschitzky, H./Michaelis, M. (2010): Determinants of Sponsorship Fit: A Multilevel Analysis, Advances in Consumer Research, 37.
Backhaus, C./Blut, M./Evanschitzky, H./Woisetschläger, D. (2009): Autonomie und Loyalität in Unternehmensnetzwerken: Eine Mehrebenenbetrachtung, in: Managementforschung, 19. Jg., S. 143-180.
Michaelis, M./Woisetschläger, D./Backhaus, C./Ahlert, D. (2008): The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers, International Marketing Review, 25(4), S. 404-422.
Evanschitzky, H./Backhaus, C./Woisetschläger, D./Ahlert, D. (2008): Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance - Eine gruppenexperimentelle Studie, in: Managementforschung, 18, S. 1-34.
Berentzen, J./Backhaus, C./Michaelis, M./Blut, M./Ahlert, D. (2008): Does “Made in…” also Apply to Services? An Empirical Assessment of the Country-of-Origin-Effect in Service Settings, in: Journal of Relationship Marketing, 7(4), S. 391-405.
Woisetschläger, D./Michaelis, M./Backhaus, C. (2007): The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions, Advances in Consumer Research, 35, S. 483-490.
Hadamitzky, A./von Blanckenburg, K./Backhaus, C. (2007): Die Bereitstellung von öffentlich-rechtlichen Fernseh- und Rundfunkprogrammen - Eine Analyse auf Basis der Kollektivgütertheorie, Perspektiven der Wirtschaftspolitik, 8(3), 2007, S. 256-278.
Woisetschläger, D./Michaelis, M./Evanschitzky, H./Eiting, A./Backhaus, C. (Hrsg.) (2010): Marketing von Solutions – Innovative Ansätze und Best Practices, Gabler Verlag, Wiesbaden.
Backhaus, C. (2009): Beziehungsqualität in Dienstleistungsnetzwerken – theoretische Fundierung und empirische Analyse (Dissertation), Gabler Verlag.
Ahlert, D./Backhaus, C./Blut, M./Michaelis, M. (Hrsg.) (2009): Management internationaler Dienstleistungsmarken – Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg, Gabler Verlag, Wiesbaden.
Beiträge auf wissenschaftlichen Konferenzen (Auswahl seit 2018)
2022
Heussler, T./Backhaus, C.: Strategic Governance of Mobility Ecosystems - A Practice-Based Perspective, 2022 Academy of Management Conference, Seattle.
Grohs, R./Backhaus, C./Koll, O./Woisetschlaeger, D.: Consumer Perceptions and Consequences of (Brand) Rivalry, 2022 Association for Consumer Research (ACR) Conference, Denver.
Dimitriu, R./Selnes, F./Tariq, A./Heussler, T./Backhaus, C./Dose, D.: Would an Expert Driver Get an Autonomous Car? The Impact of Consumers’ Task Expertise on the Intention to Adopt Autonomous Products, 2022 European Academy of Marketing (EMAC) Conference, Budapest.
Tjandra, N./Seegebarth, B./Backhaus, C./Ind, N./Iglesias, O./Feri, A. und Woisetschlaeger, D.: A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach, 5th Brand Camp Conference, 29. März – 2. April 2022, Obergurgl, Österreich.
Pingel, R./Woisetschläger, D./Seegebarth, B./Backhaus, C.: A Fresh Perspective on Academic Engagement: Exploring the Role of Partner- and Task-related Factors on Academic Engagement”, 2022 AMA Winter Marketing Educators’ Conference, USA.
2021
Backhaus, C./Seegebarth, B./Arora, B./Tjandra, N./Menon, P./Sabaruddin-Smith, N.: Signalling Environmental Impact Through Green Innovations: A Stakeholder-Based Analysis at the Firm Level, Journal of Product Innovation Management Paper Development Workshop, University of Massachusetts Lowell, 2. Oktober 2021.
Woisetschlaeger, D./Backhaus, C./Blut, M. (2021): Uncovering Data and Process-Related Privacy Risks in Retail Logistics: The Case of Last Mile Delivery, 7. Rostocker Dienstleistungstagung, 9. September, Rostock.
Glanfield, K./Backhaus, C./Dose, D.: You or We: Influencing ‘belonging’ in the long-term post acquisition integration of ‘acquired’ retail front-line employees, The 5th Advances in Management and Innovation Conference, Cardiff School of Management, 20. – 21. Mai 2021, Cardiff.
Grohs, R./Backhaus, C./Koll, R./Woisetschläger, D.: Markenassoziationsnetzwerke von Sportteams am Beispiel der Deutschen Fußball-Bundesliga, 10. Innsbrucker Sportökonomie Symposium 2021, 4. März, Innsbruck.
2020
Grohs, R./Backhaus, C./Koll, R./Woisetschläger, D.: Drivers of attitudes toward sport teams for fans and non-fans, 2020 EMAC Conference, 27.-29. Mai, Budapest.
Backhaus, C./Heussler, T./Croce, V.: How Much in Advance Do You Book Your Accommodation?” – An Empirical Analysis of Planning Time, 2020 EMAC Conference, 27.-29. Mai, Budapest.
O'Neill, V./Woisetschläger, D./Backhaus, C./Cornwell, B.: Commercialization in Professional Sports: Understanding Consumers’ Perception and Responses, 2020 Academy of Marketing Science Annual Conference, 20.-22. Mai, Coral Gables.
O'Neill, V./Backhaus, C./Cornwell, B./Woisetschläger, D.: The Swings and Roundabouts of Commercialization in Professional Sports – A Qualitative Analysis, 2020 Sport Marketing and Sponsorship Conference, 1.-3. April, Köln.
Woisetschläger, D./Blut, M./Backhaus, C.: The Role of Brand Trust in Mitigating Privacy Risks: An Experimental Study in the Context of In-Car Delivery Services, Brand Camp 5, 12.-14. März, Universität Innsbruck, Obergurgl.
2019
Parkes, G., Tibrewal, A., de Jong, A., Backhaus, C. & Haji, I.: The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective, Annual Conference of the Institute for Small Business and Entrepreneurship, Newcastle upon Tyne, UK.
Dizdarevic, A./Evanschitzky, H./Backhaus, C./Marchand, A.: Digital Resources as Competitive Advantage in Traditional Retailing: Capabilities, Applications and Performances, British Academy of Management Conference, Birmingham.
Haji, I./Dose, D./Backhaus, C.: The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective. Thought Leaders’ Conference on Privacy in Marketing, Florenz.
Woisetschläger, D./Backhaus, C.: Uncovering Data and Process-Related Privacy Risks in Retail Logistics: The Case of Last Mile Delivery. Thought Leaders’ Conference on Privacy in Marketing, Florenz.
Dizdarevic, A./Evanschitzky, H./Backhaus, C.: Impact of digital technologies on retail destination attractiveness: Conceptualization, Measure Development, and Validation, 2019 Theory and Practice in Marketing Conference, Columbia Business School, New York.
Dizdarevic, A./Evanschitzky, H./Backhaus, C.: Measuring Customer-Perceived Attraction to Retail Agglomeration: Initial Steps in the Scale Development, EMAC 2019 Conference, Hamburg.
Woisetschläger, D./Blut, M./Backhaus, C.: Extending the Customer Equity Framework: A Manufacturer–Service Retailer Perspective, EMAC 2019 Conference, Hamburg.
Evanschitzky, H./Backhaus, C./Blut, M.: What Drives Customer Inspiration in Retailing?, EMAC 2019 Conference, Hamburg.
Woisetschläger, D./Backhaus, C./Grohs, R./Koll, O.: Brand associations in Professional Team Sports: A Re-Conceptualization, International Consumer Brand Relationship Conference, Cancun.
2018
Woisetschläger, D./Backhaus, C./Hagebölling, M./Jaentsch, V.: Drivers of Brand Equity in Professional Sports, Brand Camp IV, Innsbruck-Obergurgl, Österreich.
Dreisbach, J./Woisetschläger, M./Backhaus, C./Cornwell, B.: Fostering Altruistic Motive Inferences in Sponsorship: The Role of Fan Benefits in Shaping Responses to Activation, Sports Marketing Conference 2018 San Diego, San Diego, USA.
Dizdarevic, A./Evanschitzky, H./Backhaus, C.: The impact of mobile service innovations on perception of retail destination attractiveness, 27th International Conference on Management of Technology, Birmingham, England, UK.
Buchbeiträge (Auswahl)
Petermeier, L./Becker, B./Backhaus, C. (2023): Content Marketing and Sponsorship, in: Krowsinska, A./Backhaus, C./Becker, B./Bosser, F. (Hrsg.) (2023): Digital Content Marketing – Creating Value in Practice, Routledge, London/New York (im Druck).
Dizdarevic, A./Evanschitzky, H./Backhaus, C. (2020): Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix, in: Pantano, E. (Ed.): Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation. Emerald Publishing Limited.
Backhaus, R./Backhaus, C./Brock, C./Woisetschläger, D. (2019): Erbringung kooperativer Dienstleistungen durch Netzwerke – Erfolgspotenziale und Herausforderungen am Beispiel eines telemedizinischen Netzwerks zur integrierten Schlaganfallversorgung, in: Bruhn, M./Hadwich, K. (Hrsg.): Kooperative Dienstleistungen – Spannungsfelder zwischen Service Cooperation und Service Coopetition, S. 89-112.
Evanschitzky, H./Backhaus, C. (2014): Multi-level Modeling, in: Wiley Encyclopedia of Management, 3rd Edition. John Wiley & Sons, Ltd.
Dreisbach, J./Woisetschläger, D./Backhaus, C./Schnöring, M (2014): Markentransferpotenziale im Sponsoring, in: Jahrbuch Sponsoring 2014, S. 30-35.
Pieper, N./Heußler, T./Woisetschläger, D./Backhaus, C. (2013): Relevanz der Intermodalität für CarSharing-Konzepte, in: Proff, H. et al. (2013): Schritte in die künftige Mobilität, Springer, S. 379-399.
Woisetschläger, D./Backhaus, C./Michaelis, M./Eiting, A./Evanschitzky, H. (2010): Marketing von Solutions – Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller, in: Woisetschläger, D./Michaelis, M./Evanschitzky, H./Eiting, A./Backhaus, C. (Hrsg.) (2010): Marketing von Solutions – Innovative Ansätze und Best Practices, Gabler Verlag, Wiesbaden, S. 3-30.
Woisetschläger, D./Michaelis, M./Backhaus, C. (2010): Erfolgsfaktoren des Trikotsponsorings - Nach welchen Kriterien Fans die Sponsoren ihrer Vereine bewerten, Jahrbuch Sponsoring, S. 88-92.
Evanschitzky, H./ Woisetschläger, D./Backhaus, C./Michaelis, M. (2009): Kundenbindung in Dienstleistungsnetzwerken, in: Bruhn, M. / Homburg, C. (Hrsg.), Handbuch Kundenbindungsmanagement, S. 325-354.
