Begutachtete Beiträge zu internationalen Konferenzen
Autoren
Titel
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Jahr
Sippel, T.
Exploring consumer resistance towards self-driving cars
in: Proceedings of the Global Marketing Conference 2018, July 26-29, Tokyo, Japan
2018
Sohn, S./ Seegebarth, B./Kissling, M./Sippel, T./Fritz, W.
Consumer Purchasing of Green Products: The Role of Social Presence in Online Retailing
in Gounaris, S. (Ed.), People Make Marketing: Conference Proceedings, Glasgow, UK, May 29 – June 1, European Marketing Academy; University of Starthclyde
2018
Sippel, T.
Behavioral intention towards self-driving cars - A comparison between Germany and Russia
in: Proceedings of the EMAC Regional Conference 2019, September 25-27, St. Petersburg, Russia
2019
Sippel, T.
The World Café as innovative approach to detect new variables that affect consumer acceptance towards self-driving cars.
in: Proceedings of the Global Marketing Conference 2020, November 5 – 7, Seoul, Korea
2020
Journalbeiträge
Autoren
Titel
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Jahr
Sohn, S., Seegebarth, B., Kissling, M., & Sippel, T.
Social cues and the online purchase intentions of organic wine
