Sprechstunde n.V., Termin bitte per E-Mail vereinbaren
| 1996 | Abitur in Singen am Hohentwiel |
| 2002 | Abschluss zum Diplom-Kaufmann an der Universität Mannheim |
| 2006 | Promotion an der WWU Münster, Marketing Centrum Münster |
| 2007-2011 | Juniorprofessor für Dienstleistungsmanagement an der TU Dortmund |
| 2010 | Visiting Professor an der Université Nancy II (ICN Business School) |
| 2011 | Vertretung der Professur für Marketing (W3) an der Ruhr-Universität Bochum |
| 2015 | Visiting Professor an der Newcastle University Business School (UK) |
| 2019 | Ruf an die University of Liverpool Management School (UK) |
| 2011- | Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbes. Dienstleistungsmanagement an der TU Braunschweig |
Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2022): How product characteristics shape the perception of product smartness. In proceedings of the International Conference on Challenges in Managing Smart Products and Services – CHIMSPAS, Bielefeld, Germany.
Pingel, Rick; Seegebarth, Barbara; Woisetschläger, David M. & Backhaus, Christof (2021): A Fresh Perspective on Academic Engagement: Exploring the Role of Partner- and Task-related Factors on Academic Engagement. In proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, Nevada, United States.
Hagebölling, Mona, Barbara Seegebarth, and David M. Woisetschläger (2021). Tactical termination of contractual services - An analysis of the phenomenon and its determinants. Journal of Business Research, in press.
Dreisbach, Jan, David M. Woisetschläger, Christof Backhaus, and T. Bettina Cornwell (2021). The role of fan benefits in shaping responses to sponsorship activation. Journal of Business Research, 124, 780-789.
Gurzki, Hannes, Nadia Schlatter, and David M. Woisetschläger (2019). Crafting Extraordinary Stories: Decoding Luxury Brand Communications, Journal of Advertising, 48 (4), 401-414.
Seegebarth, Barbara, Christof Backhaus, and David M. Woisetschläger (2019). The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology. Psychology & Marketing, 36 (9), 844-862.
Gurzki, Hannes and David M. Woisetschläger (2017). Mapping the luxury research landscape: A bibliometric citation analysis, Journal of Business Research, 77, 147–166.
Woisetschläger, David M., Christof Backhaus, and T. Bettina Cornwell (2017). Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions, Journal of Marketing, 81 (5), 121-141.
Ommen, Nils O., Markus Blut, Christof Backhaus, and David M. Woisetschläger (2016). Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success, Journal of Business Research, 69 (7), 2409–2416.
Woisetschläger, David M., Debra Hanning, and Christof Backhaus (2016). Why frontline employees engage as idea collectors – An assessment of underlying motives and critical success factors, Industrial Marketing Management, 52, 109–116.
Grohs, R., Reisinger, H., & Woisetschläger, D. M. (2015). Attenuation of negative sponsorship effects in the context of rival sports teams’ fans, European Journal of Marketing, 49 (11/12), 1880–1901.
Lindloff, Kirstin, Nadine Pieper, Nils C. Bandelow und David M. Woisetschläger (2014). Drivers of carsharing diffusion in Germany: an actor-centred approach, Int. J. Automotive Technology and Management, 14 (3/4), 217–245.
Woisetschläger, David M., Vanessa J. Haselhoff und Christof Backhaus (2014). Fans’ resistance to naming right sponsorships, European Journal of Marketing, 48 (7/8), 1487–1510.
Evanschitzky, Heiner, R. Ramaseshan, David M. Woisetschläger, Verena Richelsen, Markus Blut und Christof Backhaus (2012). Consequences of customer loyalty to the loyalty program and to the company, Journal of the Academy of Marketing Science, 40 (5), 625–638.
Woisetschläger, David M. und Manuel Michaelis (2012). Sponsorship Congruence and Brand Image: A Pre-Post Event Analysis, European Journal of Marketing, 46 (3/4), 509–523.
Evanschitzky, Heiner, Florian V. Wangenheim und David M. Woisetschläger (2011). Service & solution innovation: Overview and research agenda, Industrial Marketing Management, 40, 657–660.
Woisetschläger, David M., Heiner Evanschitzky und Christof Backhaus (2011). Zur Wirkung von Neukunden-Promotions auf Bestandskunden: Eine empirische Analyse in der Mobilfunkbranche, Zeitschrift für Betriebswirtschaft, 81 (2), 183–204.