Balderjahn, I./Seegebarth, B./S.W. Lee, M. (2020): Less is more! The Rationale behind the Decision-Making Style of Voluntary Simplifiers.In: Journal of Cleaner Production, online first.
Sohn, S./Seegebarth, B./Kissling, M./Sippel, T. (2020): Social Cues and the Online Purchase Intentions of Organic Wine.In: Foods, 9 (5), p. 643.
Fricke, A./Pieper, N./Woisetschläger, D. M. (2020): How (differently) are smart products perceived? – An empirical investigation. Accepted to the European Marketing Academy, 49th Annual EMAC Conference, 2020, Budapest, Hungary. (cancelled due to COVID-19)
Fricke, A./Pieper, N./Woisetschläger, D. M. (2020): How (differently) are smart products perceived? – An empirical investigation. In: Proceedings of the 2020 EMAC Regional Conference, Zagreb, Croatia. (Online)
Fricke, A./Pieper, N./Woisetschläger, D. M. (2020): Smart products: definition, facets, and differences. In: Proceedings of the 2020 AMA Winter Academic Conference, San Diego, CA, USA.
Jahns, M./Pieper, N./Woisetschläger, D. M. (2020): Are you (not) afraid of becoming a prosumer? Contrasting benefit and risk perceptions of ridesharing in rural and urban areas. Accepted to special session `Sharing Economy Business Models: Impacts on Regions, Municipalities and the Public´ at the 49th Annual EMAC Conference, 2020, Budapest, Hungary. (cancelled due to COVID-19)
Hagebölling, M./ Seegebarth, B./Woisetschläger, D. M. (2020): Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving. In Proceedings of the 2020 EMAC Regional Conference, Zagreb, Croatia. (Online)
Hagebölling, M./ Seegebarth, B./Woisetschläger, D. M. (2020): Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving. Accepted to the European Marketing Academy, 49th Annual EMAC Conference, 2020, Budapest, Hungary. (cancelled due to COVID-19)
O'Neill, V./Woisetschläger, D. M./Backhaus, C./Cornwell, T. B. (2020): Commercialization in Professional Sports: Understanding Consumers' Perceptions and Responses, accepted to the 2020 Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA.
O’Neill, V./Backhaus, C./Cornwell, T. B./Woisetschläger, D. M. (2020): The Swings and Roundabouts of Commercialization in Professional Sports: A Qualitative Analysis, accepted to the 2020 Sport Marketing and Sponsorship Conference, Köln, Germany.
