The students have an understanding of issues that arise in the context of the design and marketing of services and the management of business transformations. Students will be able to independently analyze current business issues in various industry contexts on the basis of the concepts they have learned. In addition, they have gained application knowledge of methods for developing service innovations.
Code | 2220180 |
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Degree programme(s) | Technology-Oriented Management, Business Information Systems |
Lecturer(s) and contact person | Prof. Dr. David Woisetschläger |
Type of course | Lecture |
Semester | Winter semester |
Language of instruction | English |
Level of study | Master |
ECTS credits | 5 |