Business Transformation Management

Course Content

• Understanding drivers of business transformation
• Business transformation strategy
• Organizational change management
• Technology and innovation management
• Process and quality management
• Management of service networks
• Guidelines and methods on how to design customer-oriented services

The students have an understanding of issues that arise in the context of the design and marketing of services and the management of business transformations. Students will be able to independently analyze current business issues in various industry contexts on the basis of the concepts they have learned. In addition, they have gained application knowledge of methods for developing service innovations.