Master

On this page you will find an overview of our range of courses for students in the Master programmes.

Lectures

Description

After successful participation, students have a basic understanding of brands and know which aspects play a role in branding. In addition, they will understand and be able to critically discuss how brands are developed and positioned and which instruments are suitable for this. They can argue on the basis of theory why certain brand-related measures can be expected to have an effect and have methodological knowledge in order to measure the brand and quantify influencing factors. After successfully completing the course, students will also be able to formulate precise problems and research questions based on a complex practical issue in the field of brand management and develop a solution to the problem using the content and methods learned in the Strategic Brand Management lecture.

Organisation

Courses: Lecture Strategic Brand Management & Exercise Brand Strategy Bootcamp
Scope: 4 SWS / 5 credits
Cycle: Winter semester
Language: German
Exam: Written exam 60 minutes + portfolio
Contact: Julian Delius (Supervisor L), Dr. Hannes Gurzki (Lecturer E)

Stud.IP

Description

After successful participation, students have a basic understanding of business model innovation and know which factors play a role in the development of business model innovations. In addition, they will understand and be able to critically discuss how innovations are developed and which methods are suitable for this. They can argue on the basis of theory why certain corporate measures can be expected to have an effect on the success of innovation and have methodological knowledge to develop, evaluate and critically reflect on business model innovations themselves. After successfully completing the course, students will also be able to formulate precise problems and research questions based on a complex practical issue in the field of innovation management and develop solutions to problems using the content and methods learned in the Business Model Innovation lecture and other methods taught in the exercise.

Organisation

Courses: Lecture Business Model Innovation & Exercise Service Innovation
Scope: 4 SWS / 5 credits
Cycle: Winter semester
Language: English
Exam: Written exam 60 minutes + portfolio
Contact: Sören Rüther (Supervisor L), Rick Pingel (Supervisor E)

Stud.IP

Description

Students have an understanding of issues that arise in the context of recording, designing and evaluating customer relationships. Based on the concepts and methods they have learned, students will be able to independently identify, conceptually structure and analyze customer relationship management issues in various industry contexts. After successfully completing the course, they will also have methodological knowledge of the qualitative and quantitative analysis of customer and company data required to answer customer relationship management questions.

Organisation

Courses: Lecture Customer Relationship Management & Exercise Customer Analytics
Scope: 4 SWS / 5 credits
Cyvle: Summer semester
Language: German
Exam: Written exam 60 minutes + portfolio
Contact: Jan Gremmel (Supervisor L & Lecturer E)

Stud.IP

Additional offer

Description

After completing this course, students will have advanced knowledge of multivariate data analysis methods in economics. They will be able to perform and interpret multivariate data analyses using the open source software R.

Organisation

Courses: Advanced Multivariate Data Analysis
Scope: 4 SWS / 5 credits
Cycle: Winter semester
Language: English
Exam: Written exam 60 minutes + portfolio
Contact: Bastian Land (Lecturer)

Stud.IP

Description

The Hi!Challenge is practice-oriented and involves working on specific business challenges. In cooperation with iTUBS GmbH, Braunschweigische Landessparkasse and Triology GmbH, your task is to develop a solution for an existing challenge together with your team. The two tasks relate to the improvement and design of processes in B2C and B2B customer relationship management.

Organisation

Courses: Hi!Challenge in cooperation with iTUBS and changing practice partners
Scope: 3 SWS / 4 credits
Cycle: Winter semester
Language: German/English
Examination: Written elaboration + presentation
Kickoff dates:
- October 23, 2024, 15:00-16:00, seminar room of the AIP (Mühlenpfordtstr. 23, 6th floor): Kickoff with the iTUBS team and the DLM chair
  Content: administrative and organizational aspects of the seminar, presentation of the challenge, formation of the teams
- October 30, 2024, 14:00-16:30, location tba: Kickoff with the companies
  Content: Presentation of the companies, presentation of the project topics
Contact: Antje Fricke (Lecturer)

Registrations are now possible in Stud.IP. Further information (e.g. on the procedure and assignment of topics) will be provided at the kickoff on October 23.

Binding registration for the examination is via the TU Connect portal. More details will also follow at the kickoff on October 23.

Stud.IP

Description

In the Master's seminar, current practical issues are solved conceptually and empirically. In the winter semester 2024/25, students will deal with the topic "Circular Economy: Strategies, Challenges and Opportunities from a Corporate and Customer Perspective". The aim of the seminar is to provide a comprehensive insight into the concepts, strategies and effects of the circular economy from the perspective of companies and customers. To this end, the seminar will cover topics that take different perspectives on the transformation to a circular economy.

Organisation

Courses: Master Seminar Service Management
Scope: 3 SWS / 4 credits
Frequency: every semester
Language: German/English
Examination: Written elaboration + presentation
Kickoff date:
- October 25, 2024, 10:00-11:30 a.m., seminar room of the AIP (Mühlenpfordtstr. 23, 6th floor):
  Content: Thematic introduction, administrative and organizational aspects of the seminar and formation of the teams
Contact: Julian Delius (Lecturer)

Registrations are now possible in Stud.IP. Further information (e.g. on the procedure and the assignment of topics) will be provided at the kickoff on October 25.

Binding registration for the examination is via the TU Connect portal. More details will also follow at the kickoff on October 25.

Stud.IP

Description

Academic work is one of the core competencies of the degree course and is a necessary prerequisite for obtaining a Bachelor's or Master's degree. In both theoretical and highly interactive units, the seminar covers the basics of academic work, such as structuring a paper or literature review. In addition, you will learn "storytelling" for your thesis in order to create and maintain the central theme of your work. The interactive units also provide the opportunity to address individual questions and your own examples.

Organisation

Stud.IP

Further information

Methods in Services Research

The course Methods in Services Research is no longer offered. If you have any questions regarding the course, please contact b.land(at)tu-braunschweig.de.

Vertriebsmanagement

Since the summer semester 2024, the course Sales Management has been offered by the Institute of Marketing. In the winter semester 2024/25, you will have the last opportunity to have the course credited by the Chair of Service Management.

Exam modalities

New enrollment logic:

We offer three modules in the Master's program, each with 5 credits. These can each be taken as an orientation and as an in-depth combination (2 out of 3). The methods module (Advanced Multivariate Data Analysis) can be credited for ToM and Business Engineering in Urban Mobility in the methods area. In the degree programs Business Informatics and Industrial Engineering and Management as an interdisciplinary qualification/profile building.

Old enrollment logic:

Orientation

Orientation A consisting of the lectures "Strategic Brand Management" and "Business Model Innovation" (formerly Service Design)
Orientation B consisting of the lectures "Customer Relationship Management" and "Sales Management" (formerly Sales Management)¹

Specialization

Specialization A consisting of the lecture "Customer Relationship Management" OR "Sales Management"¹
Specialization B consisting of the lecture "Strategic Brand Management" OR "Business Model Innovation" (formerly Service Design) AND one coursework.²

¹Since the summer semester 2024, the Institute of Marketing offers the course Sales Management (formerly "Sales Management") and also prepares the corresponding exam. For information on this exam, please contact the Institute of Marketing.

²The course Methods in Services Research is no longer offered. One of the exercises (Service Innovation, Brand Strategy Bootcamp or Customer Analytics) can be taken as coursework. If you have any further questions regarding the course, please contact b.land(at)tu-braunschweig.de.

Master

Lectures

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Organisation

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Additional offer

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Further information

Exam modalities

Old enrollment logic:

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