Student works have the aim of applying the skills and methods learned during their studies in a scientifically sound manner. Our aim is to provide you with the necessary scientific work on the basis of current topics from research and practice.
At our chair, you have the opportunity to work on issues raised by us, but also to contribute your own ideas - also in cooperation with companies. You are also welcome to browse the pages of our team to find out where the thematic interests of the individual members of staff lie. We are also happy to link our tasks to our practical projects. Our focus is on mobility services such as car or ridesharing, communication and data-based services such as smart (product) services or data-based services, as well as sports marketing and sponsorship. In terms of content, our research interests focus on the analysis and improvement of customer relationships, sales activities, brand management issues and the design and customer-related evaluation of service innovations.
The focus of the theses we supervise is the continuous improvement of the understanding of customer needs and the resulting requirements for the customer orientation of companies. We focus on empirical methods and give you the opportunity to "go into the field" with your research question and investigate (potential) customers and consumers.
Based on a task with initial starting literature, we aim to provide close supervision in which you have the opportunity to enter into an exchange and discourse with us on your own research. It goes without saying that we will support and advise you on how to work scientifically, how to design interview guidelines or questionnaires and how to discuss and integrate the results.