Senior Research Fellow & Affiliate Lecturer
Hannes is a globally renowned expert and advisor for luxury brand management and marketing.
He is a Senior Research Fellow and Affiliate Lecturer at the Technical University of Braunschweig, an adjunct professor at the International University of Monaco, an external lecturer at ESSEC business school. He regularly teaches luxury brand management and marketing at leading universities and business schools. Besides, he is a Senior Director at The DO Group. He has worked as a consultant at the Boston Consulting Group and as a program director at ESMT Berlin, together with the world's leading luxury brands across different sectors on value-creation strategies. He also has been an investor, advisor to, and co-founder of start-ups in the cultural and creative space.
Hannes studied business administration with intercultural qualification at Mannheim University, completed his MBA at ESSEC Business School, and holds a diploma in saxophone performing from the Associated Board of the Royal Schools of Music. He completed his doctoral studies in marketing at the Technical University of Braunschweig.
His award-winning research has been published in leading academic and practitioner publications, such as Forbes, the Harvard Business Review, I by IMD, the European Business Review, the Journal of Business Research, the Journal of Advertising, or Psychology & Marketing. He has been featured in leading international media, such as the Financial Times, for his teaching innovation.