Former staff

Associate professor at the Chair of Services Management from 2011 to 2015

Research assistant at the Department of Services Management from 2011 to 2016

Title of dissertation: „Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung – Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga"

Research assistant at the Chair of Services Management from 2011 to 2015

Research assistant at the Chair of Services Management from 2020 to 2022

Research assistant at the Chair of Services Management from 2014 to 2015

External PhD student at the Chair of Services Management

Titel of dissertation: „The Creation of the Extraordinary: Perspectives on Luxury"

Research assistant at the Chair of Services Management from 2011 to 2015

Titel of dissertation: „Consumer-Brand Relationships: Konzeption, Messung und Konsequenzen emotionaler Markenbindung"

Research assistant at the Chair of Services Management from 2011 to 2016

Research assistant at the Chair of Services Management from 2011 to 2016

Titel of dissertation: „Retargeting und die Rolle des Online-Shopping-Momentums. Theoretische Fundierung und empirische Analyse"

External PhD student at the Chair of Services Management

Titel of dissertation: „Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten – Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube"

External PhD student at the Chair of Services Management

Titel of dissertation: „Sponsor- and Country-Related Predictors of Sponsorship Effectiveness“

Research assistant at the Chair of Services Management from 2012 to 2017

Titel of dissertation: „Zur Adoption von Corporate-Social-Responsibility-Innovationen in Unternehmen: Eine Analyse der Auswirkungen von Kongruenz-Wahrnehmungen auf die Beziehungsqualität zwischen Mitarbeitern und Unternehmen"

Research assistant at the Chair of Services Management from 2012 to 2014

Research assistant at the Chair of Services Management from 2011 to 2015

Titel of dissertation: „Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen. Theoretische Fundierung und empirische Analyse“

Scholarship holder at the Chair of Services Management from 2014 to 2015

Research assistant at the Chair of Services Management from 2016 to 2017

Research assistant at the Chair of Services Management from 2013 to 2016