Bachelor

The course “Introduction to Innovation Management” provides in-depth knowledge and application-oriented skills for identifying and developing innovative growth opportunities. Students explore different perspectives on opportunity recognition, from business-related to environmental approaches. They learn about proven methodologies and apply them systematically, including in the context of the design thinking process. In doing so, they also reflect on the use of artificial intelligence to generate and evaluate technological opportunities. These skills ideally prepare students for career opportunities in corporate development, innovation management, and strategy consulting.

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The Bachelor's course ‘Introduction to Entrepreneurship’ guides students through the entire start-up process, from the initial idea to the successful establishment of a start-up. The basic ways of thinking and acting that are particularly relevant for technology-orientated start-up projects are taught. Special emphasis is placed on the development, evaluation and utilisation of technological opportunities. Students learn to develop innovative ideas and evaluate them critically. They are enabled to design viable business models and create a comprehensive business plan. In addition, students acquire the ability to calculate and assess the value and profitability of companies or individual projects.