In April and August, our research associate and PhD student Rick Pingel was a visiting PhD student at the Marketing Department at Strathclyde Business School in Scotland.
During this time, he worked on a joint study with Prof Emma K. Macdonald and also had the opportunity to take part in the department's paper workshops and exchange ideas with the other PhD students.
There were also many opportunities to explore Glasgow and sorroundings.
The cooperation is part of the strategic partnership between TU Braunschweig and the University of Strathclyde. The stay was funded by TU Braunschweig's ‘Seed Funding’ programme.