DLM on Tour: Participation in Global Brand Conference in Edinburgh
In April, David Woisetschläger and Bastian Land took part in the 17th Global Brand Conference in the field of brand management in Edinburgh (Scotland).
Bastian Land presented the research paper on "Individual and Organizational Determinants of Human Brands Value - An Analysis of NFT-based Collectibles", which was written together with Jan Gremmel and David Woisetschläger.
