The lecture "Einführung in das Marketing" offers an initial overview of the subject and is therefore aimed at beginners. Depending on the examination regulations, the course "Einführung in das Marketing" is an obligatory part of the course.
In this course, the students acquire the ability to regard the operational reality from the Perspective of the market-oriented management. In addition, knowledge is obtained from the ranges:
The lecture will be held by Prof. Dr. Dr. h.c. Fritz in German language.
Documents for the lecture can be found in Stud.IP under the course number 2221001.